Secret of Facebook’s success Sharing gossip and pics with friends is addictive. Pics of Hot celebs, ex boy friends and what have we? Sharing gossip has never been easier then now thanks to Facebook.
The incredible success of the social networking site, and others like Twitter, is down to the fact they tap directly into the human psyche.
Dr Berger believes his study will help businesses and others to understand how to use it to their advantage.
‘If something makes you angry as opposed to sad, for example, you’re more likely to share it with your family and friends because you’re fired up,’ he said.
‘In trying to understand why, it seemed like arousal might be a key factor.’
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